FAQs

Preorder your whole fish online July 1 - July 16. Simply add the salmon to your cart, then select your desired cut and packaging specifications for each fish. You can have your salmon filleted, cut into steaks, or left whole. Regardless of selection, your salmon will always be properly dressed (gutted and cleaned) and ready to cook.

Pick up in-store July 18 - 19. When you come in for pickup, follow the Whole Fish Sale signs to the seafood counter. We'll have your salmon ready for you at the seafood counter. There's no online prepayment, so just pay for your salmon and everything else you need at the register.

Besides saving money, going whole comes with some great perks:

• Better freshness—fish stays fresher longer when kept whole
• Less waste—you get more from every fish
• More flexibility—grill, roast, or freeze for later
• More Meals—feed a crowd or meal prep for the week ahead

Our fishmongers are happy to help you place your order—or they can place it for you. A limited number of salmon will be reserved for walk-in orders on the pickup weekend, but we can’t guarantee availability.

If you have cut specifications beyond the pre-set options, you can select "whole" as your cut option and let us know what you'd like at pickup.

If you have additional wrapping specifications, you can select "I will tell you when I pick up."

If the pickup dates don't work for you (or you simply don't need a whole salmon), we'll still have plenty of fillets available in-store to enjoy throughout the season. If you need to pick up a day early or late, we can typically accommodate this; just give your store a call so we can get your order ready.

Recognizable by its deep, vibrant red color, Sockeye is one of five species of wild Pacific salmon—and renowned for having the most robust, full flavor of them all. It takes beautifully to just about any cooking method, from baking and grilling to broiling, smoking, and pan-frying.

This salmon is wild caught from a well-managed, sustainable fishery, and has earned our New Seasons Market Sustainable Choice designation. Co-developed with research organization ++Fishwise++, our Sustainable Choice attribute is acquired through a strict vetting process that assesses fishery health, fish abundance, environmental impact, catch and farming methods, carbon footprint, and social responsibility.

Make the most of your whole fish! Salmon bones can be used to make a delicious fish stock, which can be the base of various soups. Outside of the kitchen, halibut bones are incredible fertilizer in your garden bed. That said, if you're unsure how to use them, worry not; our stores routinely compost any discarded bones.

​

• If you plan to eat your salmon within 60 days of purchase, you can freeze it in the butcher paper.
• For longer storage, we recommend vacuum sealing it at home.

The night before you plan to cook your salmon, move it from the freezer to the fridge to allow it to thaw, then cook like normal. You'll be surprised how amazing this fish is, even after it's been frozen.

If you already have an account, click the account icon in the top right to sign in or view your account. You will see options to view, edit, or cancel your order here.

If you checked out as a guest, you will need to create an account to view, edit, or cancel your order. Click the account icon in the top right to sign in or view your account. You may need to push a password reset if it's your first time logging in.

Only looking to change your pickup day or time? Don't worry about it; as long as you pick up during the specified pickup days any time from 9am - 5pm, we'll have your salmon ready for you.

Still need help? ++Contact us here++.

You can always use guest checkout, so no account creation is required. However, setting up an account will allow you to change or cancel your order and speed up your reservation process for next time.

Note: In an effort to reduce waste, guest checkout will still require an email address so we can send a reminder when your pickup date approaches.

Happy to help! We offer catering year round. You can find the menu and learn more here.

Pizza pickup and delivery ordering has moved to DoorDash, where you can order your favorite pizzas, fresh salads, buffalo wings, garlic knots, and more!

CLICK HERE TO ORDER

Looking to order a pizza at one of our other stores? See the full menu here.

Ordering will open in October - come see us then!

You can either check out as a guest, login or create a new account. Creating an account will give you access to view and edit your order as needed before your pick-up date.

If you already have an account, click the account icon in the top right to sign in or view your account. You will see options to view, edit, or cancel your order here.

If you checked out as a guest, you will need to create an account to view, edit, or cancel your order. Click the account icon in the top right to sign in or view your account. You may need to push a password reset if it's your first time logging in.

If you are having any trouble, please contact us so we can help with any order adjustments or account issues.

You will be asked to select your pick-up date when you place your order. Items will be picked up at a central location, please look for signs when you arrive at the store. We do not currently offer delivery for reservations orders - sorry!

Sorry! We do not offer prepay options for reservations at this time, you will pay for your items in-store at pickup. If your order is a gift, or someone else is picking it up for you, consider using purchasing a New Seasons Market gift card ahead of time.

We're happy to help! Please email us using the contact form found here. We will do our best to get back to you within 1-2 business days.

Oh no! We're so sorry there is a problem with your order. Please contact your local store and so we can make it right.

Turkeys reserved on the Reservations site will be mostly thawed at pickup, regardless of whether they're fresh or previously frozen (see below for more detail). However, keep in mind that your turkey must be 100% thawed before cooking.

• Fresh: Most of our turkeys arrive to our stores fresh. Our vendor partners may use a thin layer of ice on the outside of the turkey to ensure quality, but beyond the ice crust, the turkey is not frozen.
• Previously Frozen: Some of our turkeys arrive to us previously frozen. Our previously frozen turkeys are the following: Certified Organic American Heirloom Turkey, Non-GMO Project Verified Regeneratively Raised Turkey, Local Pasture Raised Turkey, and the Kosher Turkey. Even though these were previously frozen, they will be mostly thawed at time of pickup.

To thaw your turkey, we recommend storing it in a fridge set to 40° F or lower a day or two before you plan to cook it. Remove your turkey from the box, but keep it wrapped in plastic, and set it on a baking sheet or in a roasting pan on the bottom shelf of your fridge. Your bird’s thaw time depends on its weight and how frozen it is. For frame of reference, a fully frozen 12-16 lb turkey will take three to four days to thaw, so any turkey you reserved on the site will be ready much sooner than that.

Short on time or fridge space? A cold-water thaw is another option for smaller birds up to 16 lb. Place your wrapped turkey in a bucket or sink filled with cold water and keep it fully submerged, changing the water every 30 minutes. A fully frozen 12-16 lb bird will take about four hours, so again, yours will thaw faster than that.

Brining is another thawing option that works well with a semi-thawed turkey. Place your unwrapped turkey in a brining bag or large bucket and cover with your brine. Place the turkey on the bottom shelf of the fridge until ready to cook. In the meantime, the turkey will continue to thaw in the brine.

As always, remember to wash hands and sanitize all surfaces and containers that come into contact with raw meat to avoid contamination. For more directions and tips, please refer to our Turkey Guide.

Most of our house-made dishes quickly and easily reheat in the oven or microwave. You can find our comprehensive reheating guide here.

We recommend 1 lb per person for no leftovers, 1.5 lb per person for some leftovers, and 2 lb per person for lots of leftovers.

Yes, we will gladly cut your bird to your preference. Just bring your turkey to the meat department and let them know what you need. Feel free to continue your shopping while we prepare your turkey.

Your reservation is for a turkey within a certain weight range, but you can always request a specific weight within that range at pickup. We're most likely to have what you want on the earliest pickup days when we have the majority of our inventory. Ultimately, turkey sizes within the weight range will be subject to availability, as our turkeys are humanely raised and grow at their own natural rate.

Note: If you'd like to pick up your bird on a different day than the rest of your order, please place two orders.

Ingredients and allergens are listed on the individual products, with the exception of some packages, which can be found here.

Always comes with giblets:

• Champoeg whole turkeys

Unable to guarantee:

• Diestel whole turkeys (includes Organic, Regenerative, Heirloom)

The following do not come with giblets:

• Original/Mediterranean brined turkeys
• Oven roasted turkeys
• Duck/Goose/Cornish Hens

If you are interested in purchasing giblets, we'll have turkey necks and gizzards in the meat service case, subject to availability.