This is your two-day, annual opportunity to enjoy whole, peak-season, coho salmon!
To improve your experience and ensure we're as prepared as can be, this year's coho sale will be supported through online reservations.
Our website will be open from Wednesday, August 20th through Friday, September 6th.
- To reserve, add salmon to your cart, selecting your desired cut and packaging specifications for each fish. We'll cut your salmon into either fillets, steaks, half fillets/half steaks, or leave it whole, then wrap it according to your selection.
- Once your items are added to cart, proceed to check out. Select a pickup day of either Saturday, September 7th or Sunday, September 8th.
- On your day of pickup, we'll have your salmon reserved for you at the Seafood Counter. Simply pick up your order and pay for it at the register, like usual.
Our fishmongers are happy to assist you as you place reservation or can place the order on your behalf.
A limited number of salmon will be reserved for walk-ups, but availability is not guaranteed. Placing a reservation is highly recommended.
Let our fishmongers know your specifications at pickup and they will be happy to assist.
If the pickup dates don't work for you (or you simply don't need a whole salmon's worth of fish), we'll still have plenty of coho fillets available in-store to enjoy throughout the season.
Using our Website
If you already have an account, click the account icon in the top right to sign in or view your account. You will see options to view, edit, or cancel your order here.
If you checked out as a guest, you will need to create an account to view, edit or cancel your order. Click the account icon in the top right to sign in or view your account. You may need to push a password reset if it's your first time logging in.
Only looking to change your pickup day or time? Don't worry about it; as long as you pick up on either the 7th or 8th any time between 9-5, we'll have your salmon ready for you.
Still need help? Contact us here so we can assist you.
You can always use guest checkout, so no account creation is required. However, setting up an account will allow you to change/cancel your own order and speed up your reservation process for next time.
Note: In effort to reduce waste, guest checkout will still require an email address so we can send a reminder when your pickup date approaches.
About our Salmon
Amongst the five types of wild salmon, coho's flavor would rank in the middle between rich and mild, making it a crowd-pleasing choice. Enjoy this versatile, delicious salmon in a wide variety of dishes, and don't be afraid to stock up; it holds up excellently in the freezer due to its high levels of Omega 3 fatty acids. Our salmon is fresh, wild, and sustainably-harvested in the Pacific.
COHO COPY
Our coho, wild caught from a well-managed, sustainable fishery, is a New Seasons Market Sustainable Choice. Co-developed with research organization Fishwise, our Sustainable Choice attribute is acquired through a strict vetting process that assesses fishery health, fish abundance, environmental impact, catch and farming methods, carbon footprint, and social responsibility.
Make the most of your whole fish! Salmon bones make can be used to make a delicious fish stock, which can be the base of various soups. Outside of the kitchen, salmon bones are incredible fertilizer in your garden bed. That said, if you're unsure how to use them, worry not; our stores routinely compost any discarded bones.